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July 5 2016 2 05 /07 /July /2016 08:39
How To Speed Up Your Wordpress Site

Are you using a Wordpress site to host your blog or articles or other content? If yes, you need to urgently find out how quickly a page on your site opens – preferably request a friend to do it. A site that is slow to display content will cost you in terms of lost viewers and customers because in today's world, unless you run a totally unique site, no one is going to sit there twiddling their thumbs waiting for your page to open.

Fortunately, Wordpress itself has a whole bunch of tricks made available at your disposal – tricks that can reduce your page opening time considerably. But these tricks need a fair bit of technical skill so instead, let us show how a few simple tweaks can also help boost your site performance.

Speeding up your Wordpress Site: The server speed and response time is perhaps the single most crucial factor to the speed at which your web page loads up. Factors governing server speed and response time include:

Server Location: To begin with, look at the geographic location of your customers – are they locally based or globally based? If your customers are locally based than your server too needs to be as close to your customer geographic location as possible. For example, if you are in the removalist business and your customers are mostly based in and around Sydney because that is where your business is located then, hosting your website on a server that is based in Sydney will have a shorter response time than hosting on a server based in (say) UK or Russia - makes sense?

On the other hand, if your customers are located all over the country or globally, then choose your server accordingly.

Server Quality: Needless to say, always opt for the best server taking into account not just quality of server being offered but features and services too e.g. managed Wordpress Blog Design. There's plenty of ultra-low priced servers – avoid them like plague.

Managed WordPress hosting – unless you are a Wordpress pro, opting for a managed WordPress hosting makes more sense than having to handle everything yourself because there's often more to Wordpress than meets the eye.

Wordpress Boosters: Lookout for Wordpress Blog Setup Service specific performance boosters e.g. caching technology or software such as W3 Total Cache or WP Super Cache. If you find those in the control panel of your hosting, enable one of them.

CDN's: If the content on your website does not change much, you should also consider subscribing to a Content Delivery Network (or CDN for short). CDN's deliver cached static content from websites to users based on their geographic location. A CDN is especially required if your customers are globally based. Instead of the customer's computer attempting to reach all the way to your server, the customer's computer reaches out to the nearest cached pool of your content thereby cutting down response time dramatically.

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June 21 2016 2 21 /06 /June /2016 09:48
Ephpsolutions Professional Branding Solutions for Your Graphic Design Needs

Branding aims to establish a differentiated presence through a visual scheme, which if based on earlier positive customer interaction with your product or service, will translate into a loyal customer base.

Branding is not a marketing strategy – it's a loyalty strategy based on customer perception attached to the brand. For example, when most folks see the Mercedes Logo they associate it with quality. Every advertisement that Mercedes Benz put out is about quality and this in turn, reinforces the brand. Now take the Ferrari band – folks associate that logo with speed and masculinity. Rolls Royce logo is associated with elegance and style, royalty.

Branding therefore precedes and strengthens any marketing effort. While marketing is a “push sales” effort, branding is a “pull customer” effort because the customer is attracted to the product subconsciously. Put a bunch of cars from different manufacturers together and ask a customer to pick up a car they feel has the best quality to offer; they will almost always pick out the Mercedes Benz - and they do this without any advertisement going on at that moment. The choice is based purely based on memory recall.

Online branding begins with a graphic design – a design that is elegant but at the same time simple enough to be easily memorised. A complex design is self-defeating. The strength of the brand design is always the simplicity of the design itself. Think about it, all the top brands out there from Mercedes to Rolls Royce, to Ferrari to Toyota, to Colgate and the latest; Google all have amazingly simple designs.

Let’s not confuse branding with advertising. Branding does not carry any message – it is merely a powerful symbol that represents the product. The most infamous symbol being the Swastika created by Hitler – again, a very simple symbol.

Once a brand is established through advertisement, the symbol becomes so powerful that nothing need be said to the customer. The mere presence of the symbol says everything but it all starts with a humble Website Store Design.

At EPHP Solutions, our team of brand experts take a hard look at your product line up and business ethos and creates a series of unique Custom Graphic Design – all equally good. Each design is superimposed on your product and stationery so you know how it will look. You select one that you like and our team will finalise it.

Your next step would be to market your product using your new brand symbol but that a different topic – one that we will cover in another article. Your first step is to get the brand symbol ready and there's none better than EPHP Solutions for this. Knowing and understanding what a brand is, makes them that much more efficient and sure-footed in coming up with an ideal graphic design for your brand symbol.

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June 7 2016 2 07 /06 /June /2016 09:33
Effective Technique for Online Lead Generation

Assuming your website has been online for a while and has been generating a decent volume of business, the most effective technique to generate online leads is - Data Mining!

For the uninitiated, data mining begins with identifying general sales patterns and then “drilling to the core” by identifying individual customer purchase patterns. An increase in sales of flash-lights, batteries, emergency lanterns, tinned food during the hurricane season is a general sales pattern. These are relatively and easily identified by just looking at the overall product sales.

The real gold nuggets and Lead Generation that provide business through out the year occurs deeper and at an individual customer level. These leads are generated by identifying individual patterns. For example, if the bulk of a certain customer's purchase is Pepe Jeans then it would be fair to conclude that this customer is a Pepe jean fan and would be a good lead for new collection and designs in Pepe Jeans. Based on the customer's gender, we could also include appropriate accessories that go well with the jeans attire. Now imagine this against all your customers and you could have a huge list of potential leads for all your products. Further, these would be 100% real leads garnered from your own website and not some list you purchase from some dubious source.

If a real human were to analyse the buying pattern, the Lead Generation Strategies at the individual customer level are very easy to identify for each and every customer. However, this is neither practical nor feasible. What you therefore need is a software with a large degree of artificial intelligence capable of identifying buying patterns and trends and generating leads from that.

The backend system also needs to be able to identify and club products according to a custom criteria. This is how you can bundle products (in our example above, Pepe Jeans bundled with appropriate gender sensitive accessories).

Now, given that website do not have standardised backend engines, off-the-shelf lead generation software will usually fail to impress. What you need is a custom software that not only access your database but is tweaked to your line of business. After all purchase trends in a consumer market are different from trends in a B2B environment.

While there are lots of service providers out there who can deliver the goods for a handsome fee, if you are on a tight budget, you might want to check out a little known India based service provider by the name of EPHP Solutions. These are the guys the larger service providers sub-contract their work to. You can cut the middlemen out and directly work with EPHP Solutions. Check them out here: http://ephpsolutions.com

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May 24 2016 2 24 /05 /May /2016 09:13
7 Top Maintenance and Support Services By EPHPSolutions

Maintenance and Support is not something that necessarily happens only when the website is broken. In the online World, anything that can be improved, tweaked or perfected requires maintenance and support.

Website Design – You would be surprised how much more in terms of design and brand strengthening can be done on an existing website. There's a whole new science out there on audience / customer behaviour and reaction. As more research data pours in, this is a science that keeps evolving with the end game being enhanced reach and better delivery of your service or product message.

Branding – it more than just a name or an image! EPHP Solutions team ensures that your brand not only carries the name, it carries with it a message of standardisation and of quality. When browsing through the website, even the average internet surfer will realise there is attention to detail. There is a clear method to presentation, the quality of images are very good and there is an adequate number of images to convey a clear picture of the product. The text content is just right – not too verbose but not inadequate either.

Backend – In the race to present a beautiful design, a lot of websites out there are simply under-nourished in terms of backend support. Can your website provide you information on customer trendw? Or how about the customer – are they being forced to re-enter their information each time they visit your website? Could your website do with some artificial intelligence, some AI?

SEO Service – A good many customers jump to this directly. “SEO” is short of search engine optimization. Actually it has nothing to do with optimizing the search engine; rather, it optimizes your website for the search engine so that search engines not only find your website quickly, they give it a higher weightage and consequently, a higher rank in the search engine results. SEO Service is something you take along with the other services and not just on it's own because a higher search engine rank without attention to website details will not translate to sales or message delivery.

Online Store Handling – If you have an online storefront at Ebay or Amazon or any of the other direct sale websites, you have to know that as far as the customer is concerned, the rules are the same. They expect details, good pictures and clear, transparent information. Their expectation is no different from if they were visiting your own website. They will not wait days for you to respond to their query. Let EPHP Solutions run your store for you. At the end of one year you will be amazed at how much more your sales have increased.

Social Media Marketing – It is a wonderful platform to directly connect with your customer. Receive their feedback on your product or Social Media Marketing service. It is also a wonderful platform to directly deliver a message – the start of your annual discount sales for example, or launch of a new product or service. But the social media platform has its own rules and you have to play by them. Let the experts at EPHP Solutions handle it for you.

Blogging – Blogging is a super wonderful way to promote your service or product. In fact, it is the best way to promote new tools and equipment. You (or the creative writers at EPHP Solutions) can blog on how to use the tool and how easy it is to get the job done with the new tool. Naturally, the blog will contain links to your website and the product or Social Media Marketing Service.

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April 25 2016 1 25 /04 /April /2016 12:51
Improve Website Traffic With Organic Search Engine Optimization

Have you had a website that went “live” but did not receive a single visitor except for yourself and wondered why?

You spend months thinking how you can bring your goods or services to the consumer via your website. You spend lots of time designing it and finally, perk up the courage to visit or hire a website designer or if you are brave enough to learn new tricks, you might even design it yourself. A month or so down the line the website is ready, hosted and launched. You wait for the avalanche of customers or visitors with bated breath. A day passes then two, a week passes by and not a single visitor arrives at your website. You start to think.

You inform your friends about your new website. Sure enough you get a bunch of visitors and then again silence. You realise the visitors were your friends but the general public who you had hoped would visit in droves where a no-show. You post about your new website on Facebook and Tweet about it too. A handful more visitors arrive and then the silence returns. Now you really start to think. What went wrong you wonder? What have you forgotten you?

You open Google or Yahoo or Bing and search for your product or service using a generic search string and are horrified to see that your website name does not figure anywhere; certainly not on the first page and in fact, it does not seem to figure anywhere. You begin to wonder - shouldn't your website name have been part of the results? Why does it not show up?

Okay, there some things that are DIY and there are some things best left to experts because there's more to it than meets the eye. Just like a car, designing a website is not just about how it looks it’s also about how it is put together and the stuff under the hood.

When it comes to the search engine, the stuff under the hood of your website counts for everything. For example, if your website was selling say automotive spares the search engine would visit your website and try and figure out what you are dealing in. If it finds hundreds of words like “automotive”, “automobile”, “spares”, “spare”, “part number”, “Mercedes”, “S class” and so forth, it will automatically deduce your site has something to do with auto spares and then depending on how many spares and types you are selling, will assign a weightage value to your website which will then decide its position in the search engine results when someone searches for say “Mercedes S series auto spares”.

Of course, this is a simplistic way of putting it. The search engines send what is technically called a “bot” to your website. This “bot” attempts to go through each and every page, each and every image trying to make sense of it all. How much sense it makes depends on how the website was put together and the one group of people who really know how to put it together so it makes perfect sense to the bot, are the Advanced SEO Services – experts like http://ephpsolutions.com

So if you want to setup a website – one that is required to deliver results, approach the experts. They will not only deliver a beautiful product but will also ensure your website can be easily found via the search engines.

Check out for more about Best Link Building Services!

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November 17 2014 1 17 /11 /November /2014 10:44

Social Media RevolutionThe arrival of Facebook, Twitter and LinkedIn forever changed the way businesses were promoted and the way businesses interacted with its customers. At a stroke, businesses had a new type of clientele – the online trooper!

 

The Relevance of Social Media


To begin with, this new class of clientele comprised of people who got their information online, interacted with other online troopers via social media sites and also shopped online. As more people joined and cyberspace revolution and gravitated to one or the other social media site, these sites became a meeting ground for the young and the young at heart.

 

Today, thanks to the millions of registered users, social media has become so powerful that even print media – both at local and national level scan it for news it can use. So when the CEO of a large company comments on upcoming product releases or developments via any social media site, chances are it will be picked up by the radio, print and television media.

 

The power of the social media and the advantage of interacting with millions of online users attracted tens of thousands of small and large companies.

 

Social media challenges


Setting up a page at one or more than one social media site is one thing, succeeding at your Link Building objective is another! Indeed, the rewards are directly proportionate to the level and quality of effort that is put in. Success at a social media site requires a relationship and a social media plan.

 

You start the same way as you would, with your normal customers – by figuring out your target audience, their age, gender, education level and geographic location.

 

Next, you need to be clear as to your own purpose for joining the social media revolution and also have a real plan in hand.

 

Look Beyond Facebook, Twitter or Linked


While Facebook, Twitter or Linked are great Advanced SEO services sites, the verdict on whether or not they are really great for all types of businesses, is still out. Instead, there are new sites that are absolutely pro-social networkers and pro-business! Take for instance Pinterest.

 

Pinterest is a social networking site that permits its users to discuss anything and also “pin” information including pictures of products and also links to websites of interest. At the start of 2012, Pinterest has over 18 million registered users of which, over 60% are women discussing everything from bath gel to the latest opera in town – now there’s a hint for you!

 

The Secret to Social Media Success


A few carefully chosen and well placed words, images and offers at one or the other social media sites, can reap more benefits than millions spent in advertisement. The secret ingredients are authenticity, honesty and an engaging conversation – think of yourself as being at a party. Your hidden agenda always is to promote your business but it needs to be done tactfully.

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January 28 2013 1 28 /01 /January /2013 11:53

So you have an online shop or a superstore but are worried about that the cash registers are not ringing as frequently or as loudly as they should?

 

Bringing your online store to the notice of your customers involves far more than just setting up a cyber shop. Site design, usability, navigation, dept-of-information, friendliness, keyword presence and density, search engine optimization and marketing, all form the essential tools of an online sales arsenal.

 

Opting for online advertisement is the easiest option but it tends to be expensive and so the cost needs to be weighed against its benefits. Other options take a few days (or weeks) to yield results but they are more robust, long-lasting, and cost a fraction of an online ad blitz budget. The most cost-effective and long term solution to success lies in Search Engine Optimization and for that, you need Best SEO Services.

 

At ephpsolutions.com, we combine in-depth knowledge of search engines methodology with extensive experience in online marketing to provide long-lasting SEO results that give your online business an immediate boost.

 

Deep analysis of your business model forms the bedrock of our Affordable organic SEO Services. All our SEO campaigns at start with an understanding of the products and services you provide. We profile your customers as well as your competitors. The better we understand your business, your customers and your competitors, the better we are able to formulate a decisive SEO strategy that will ensure your website is propelled through the search engine ranks.

 

Our SEO process essentially begins with a technical evaluation of your existing website – how user-friendly is it? Is the site navigation idiot-proof? Is there adequate information (text and images) of the products or services on offer? Is the content clear and understandable? Is there adequate keyword density? What is the current search engine rank?

 

These and other aspects of your website are looked into. It allows us to mark a starting point and from there, build a roadmap that will lead us to the destination point. SEO Services at SEO Company India include:

 

• Current evaluation of the key parameters of your website.

• Appropriateness of keyword used and their density.
• Evaluation of titles, meta descriptions (meta tags) that are read by search engines.
• Standards (HTML & XML) that may be incorporated into the site.
• Usability and internal navigation.
• Weeding out error pages (including ‘page not found’ errors).
• Evaluation of product or service description.
• Language, grammar and spell checks.
• Evaluation of in-coming links.
• Social networking and social bookmarking.

 

At Ephpsolutions.com, every SEO Services is unique. There is no mold, no one-size-fits-all technology. Each client’s website is separately analyzed and a road map created. We believe in informing our client as to the steps required to be taken to achieve online success. Thereafter, the client decides (based on his or her budget) how far he or she wishes to go – the final decisions are always yours.

 

Check out also for : Best Web Design and Development Company India

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January 9 2013 3 09 /01 /January /2013 07:09

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February 23 2012 4 23 /02 /February /2012 07:45

Store managementEphpsolutions provides – ecommerce shopping portal development solutions, Web Store Hosting, Online Store Set-up and handling, Inventory update (Product Description, Price, Images and Stock), Order Fulfillment Processing, Coordination with Vendors, Drop Shipment Handling, Customer Support (Chat, Email and Voice), Selling products through eBay, Amazon and Yahoo stores, Online Product Research, Price Research, Competitive Analysis, Price Comparison Shopping, Internet Marketing, SEO/SEM/SMM, Web Content Management and Content Writing.

 

Ephpsolutions.com specializes in every sphere of online store management services including:


• Online Store Set-up and handling
• Inventory update
• Order Processing
• Vendor coordination systems
• Web Content Management
• eBay store management
• Yahoo and Amazon store management
• Product Research
• Price Research and Comparison analysis

 

Fast Customer Service


Apart from offering customer support services, Ephpsolutions.com also integrates mission-critical order processing including the use of drop shipment services. We provide guaranteed response 24×7 call center services for customers of our retail and also handling of product returns.

 

On-Demand Virtual Assistance


Our online store management services would not be complete without our back-office services that manage an online retail store. Ephpsolutions.com has invested massively in high-end infrastructure to provide you on demand virtual assistance. With sufficient infrastructure for staff expansion, we can add more staff as required and even provide 24×7 support services.

 

Custom Designed Software


Ensuring that your online store functions smoothly is a challenging task. From custom designed software to handle your inventory, sales and re-ordering to discount and coupon management, ephpsolutions.com can handle it all.

Our teams of highly qualified and skilled programmers have the ability to quickly and efficiently custom design and code online store handling systems. So whether it is creating something new or incorporating existing off-the-shelf online store management software, we can do it quickly, efficiently, and in record time.

 

Shortest Start-to-Finish Time


Our online store management services are highly recommended specially for startups because “you do not have to reinvent the wheel”. Ephpsolutions.com has provided online store management services to so many clients that we have a well oiled procedure and process laid down; one that ensures your online store is up and running as quickly as possible and as smoothly as greased precision bearings.

 

Security


Our online store management services team also specializes in store safety and gateway processes. We can incorporate the best and safest 256 bit security certificate, latest encryption coding as well as state-of-the-art anti-fraud and anti-hacking techniques and technology.

 

We ensure zero fraud. No customer will be able to buy items or services from your online store without making payment or bypassing the order confirmation procedure. Similarly, transaction data is captured smoothly, efficiently and accurately before being transmitted to the payment gateway in an ultra-secure manner.

 

Payment gateway response is accurately captured, correctly interpreted and recorded. This ensures that fake or expired credit cards do not result in orders being marked as ‘Paid’.

 

These are only some of the services being offered by us under online store management services. Please talk to us today. We guarantee your satisfaction.

 

Check out also for Seo Services and Professional web development services

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February 2 2012 4 02 /02 /February /2012 12:08

At ephpsolutions.com, we believe that if the fundamentals are strong, the end results are excellent and the fundamentals can be strong only when our web design and branding team understands the business goals and technical requirements of your vision.

 

Web Designing

Web developerOur web design service and branding team develops a roadmap and formulates a detailed project plan. Initial time spent in planning ensures an ‘on time’, ‘on budget’ and most importantly, 100% delivery on objectives. The initial planning phase is also vital because we formulate how the content in your website is going to be laid out, structured, and how it will all be interlinked. Our web design and branding team will work with you in developing the architecture and wireframes that suit your online business needs.

 

Our Web Design and Development Services Include:


• Custom Design & Coding
• Ecommerce
• Flash Animation
• Forms
• Website Content Management
• Logos
• Social Media Marketing optimization and Integration
• Ad sense
• Multilingual Websites
• Integration with 3rd Party Tools
• Affiliate Marketing
• Copywriting & Search Engine Optimization Service

 

Website and Online Business Branding Services


One of the things that set ephpsolutions.com apart is our expertise in online marketing and business branding.

 

Our web design and branding team works with our client to understand the core values and product offerings so our team can distil it down to a unique brand identity. This helps us create Logo service, websites, and formulate the message within a marketing strategy.

 

Branding is vital because it develops a perception in the mind of your customer about the products or services you offer.

Web design and Branding go hand-in-hand because the two are inseparable. It’s like baking a cake; the ingredients need to be mixed before the cake is baked. Similarly, branding should be incorporated at the web design stage itself. However, branding can also be done after the website is launched but it is a more time consuming process and might involve making significant changes within the website. Branding can be applied to your entire corporate identity or to individual products and services.


Our web design and Web developer can help you achieve positive impression in the mind of your customers by creating a unique corporate identity through powerful messaging, effective logo designing, and creating a user-friendly and visually attractive website.

 

Brand Development Includes Focus Groups and Surveys


At ephpsolutions.com, we strongly believe that the best way to find out what your clients think about your business is to create and hold focus groups. These form a powerful means of evaluating public or customer perceptions of your product or service.

 

At ephpsolutions.com we incorporate the best strategy and business practices to build your website and your online brand image. Talk to us today. We guarantee results.

 

Check out also for Professional Seo Service and Web Development Services

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